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Real Name: (first name unrevealed) Shertzer

Identity/Class: Human

Occupation: Image/brand manager at publicity firm

Group Membership: None

Affiliations: Cause Cerebral, Fantastic Four (Human Torch/Johnny Storm, Invisible Woman/Susan Richards, Mr Fantastic/Reed Richards, Thing/Benjamin Grimm), Franklin Richards, Valeria Richards, Mr. Webber

Enemies: None

Known Relatives: Unidentified wife

Aliases: None

Base of Operations: An unidentified publicity firm, possibly New York, U.S.A.

First Appearance: Fantastic Four III#60 (October, 2002)

Powers/Abilities: Shertzer possessed no known superhuman powers. He was creative, specializing in brand management, always searching for new ways to make a particular brand or person more popular. His chosen field was rock stars, known for their sometimes difficult and eccentric behavior.

Height: 6'1" (by approximation)
Weight: 180 lbs. (by approximation)
Eyes: Green
Hair: Red


(Fantastic Four III#60 (fb) - BTS) - Shertzer worked for a New York publicity firm where he mostly handled the affairs of rock stars.

(Fantastic Four III#60) - Reed Richards of the Fantastic Four hired the services of Shertzer's firm after he learned recent polls showed the FF's popularity had dropped. In order to come up with the best way to help boost those numbers, Shertzer observed the team during a week, both on and off the job.

Shertzer soon realized that working for even the most outlandish recording artist hadn't prepared him for what the Fantastic Four faced on a daily basis. He was allowed to join the team as they took an exploratory trip to the Leviaverse where Reed's information-collecting Datavore was being swarmed by Leviotes out to destroy it. In order to save the research data contained within the Datavore, Mister Fantastic placed a "bug repellent" device on it that would ward off any future Leviote swarms. Their job done, the FF returned home.

The following Monday, Shertzer joined Sue and Johnny to fix several security panels outside of the Baxter Building, which had been destroyed after a recent Mad Thinker attack on the building. Susan used her invisible forcefields to suspend herself and Shertzer in mid air while examining the damage. More than a little afraid he would fall to his death, Shertzer held on to Sue so tightly, she commented only Reed was usually allowed to hold her so close. Having a bit of fun on the agent, she made part of him invisible, causing Shertzer to freak out even more.

On Tuesday, he was present when the Fantastic Four rescued the scientists from Cause Cerebral when their experiments with null-gravitons liquid had gone haywire. While floating upside down, Shertzer typed an email to his boss Mr. Webber on his mobile telephone about the things he had learned so far. When Reed restored the gravity in the building, Shertzer joined the discussion, asking if Reed had hired his firm because he was never allowed to join Cause Cerebral. The other members of the Fantastic Four disagreed, thinking Reed was too humble for such a thing.

On Wednesday, Shertzer joined Sue and Benjamin Grimm for a walk in downtown New York. Shertzer asked the Thing what he thought of all the merchandising, both licensed an unlicensed, just as they walked past a group of rappers who wore shirts with the Thing's face on it. The rappers showed the Thing their album "Clobberin' Time" and spit a few rhymes for him.

On Saturday, Shertzer was visited in the Baxter Building by the creative team producing the FF's officially licensed Marvel comic. They had come up with new ideas for a relaunch to increase the FF's popularity, mainly by introducing a series of increasingly extreme costumes. Shertzer however didn't like it and told the creatives they had it all wrong. It had taken him an entire week to figure it out that the Fantastic Four were no super heroes. They were about the people, not about costumes. Although Shertzer still wondered why Reed cared so much about the spotlight to hire his firm in the first place.

Comments: Created by Mark Waid (writer), Mike Wieringo (pencils) and Karl Kesel (inks).

Profile by MarvellousLuke

Shertzer has no known connections to

images: (without ads)
Fantastic Four III#60, p8, pan4 (main image)
Fantastic Four III#60, p10, pan3,4&5 (grabbing Sue)

Fantastic Four III#60 (October, 2002) - Mark Waid (writer), Mike Wieringo (pencils), Karl Kesel (inks), Tom Brevoort (editor)

Last updated: 02/01/14

Any Additions/Corrections? please let me know.

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