Real Name: (first name unrevealed) Shertzer
Occupation: Image/brand manager at publicity firm
Group Membership: None
Affiliations: Cause Cerebral, Fantastic Four (Human Torch/Johnny Storm, Invisible Woman/Susan Richards, Mr Fantastic/Reed Richards, Thing/Benjamin Grimm), Franklin Richards, Valeria Richards, Mr. Webber
Known Relatives: Unidentified wife
Base of Operations: An unidentified publicity firm, possibly New York, U.S.A.
First Appearance: Fantastic Four III#60 (October, 2002)
Powers/Abilities: Shertzer possessed no known superhuman powers. He was creative, specializing in brand management, always searching for new ways to make a particular brand or person more popular. His chosen field was rock stars, known for their sometimes difficult and eccentric behavior.
Height: 6'1" (by approximation)
Weight: 180 lbs. (by approximation)
(Fantastic Four III#60 (fb) - BTS) - Shertzer worked for a New York publicity firm where he mostly handled the affairs of rock stars.
(Fantastic Four III#60) - Reed Richards of the Fantastic Four hired the services of Shertzer's firm after he learned recent polls showed the FF's popularity had dropped. In order to come up with the best way to help boost those numbers, Shertzer observed the team during a week, both on and off the job.
Shertzer soon realized that working for even the most
outlandish recording artist hadn't prepared him for what the Fantastic
Four faced on a daily basis. He was allowed to join the team as they
took an exploratory trip to the Leviaverse where Reed's
information-collecting Datavore was being swarmed by Leviotes
out to destroy it. In order to save the research data contained within
the Datavore, Mister Fantastic placed a "bug repellent" device on it
that would ward off any future Leviote swarms. Their job done, the FF
The following Monday, Shertzer joined Sue and Johnny to fix several
security panels outside of the Baxter Building, which had been
destroyed after a recent Mad Thinker attack on the building. Susan used
her invisible forcefields to suspend herself and Shertzer in mid air
while examining the damage. More than a little afraid he would fall to
his death, Shertzer held on to Sue so tightly, she commented only Reed
was usually allowed to hold her so close. Having a bit of fun on the
agent, she made part of him invisible, causing Shertzer to freak out
On Tuesday, he was present when the Fantastic Four rescued the
scientists from Cause Cerebral when their experiments with
null-gravitons liquid had gone haywire. While floating upside down,
Shertzer typed an email to his boss Mr. Webber on his mobile telephone
about the things he had learned so far. When Reed restored the gravity
in the building, Shertzer joined the discussion, asking if Reed had
hired his firm because he was never allowed to join Cause Cerebral. The
other members of the Fantastic Four disagreed, thinking Reed was too
humble for such a thing.
On Wednesday, Shertzer joined Sue and Benjamin Grimm for a walk in downtown New York. Shertzer asked the Thing what he thought of all the merchandising, both licensed an unlicensed, just as they walked past a group of rappers who wore shirts with the Thing's face on it. The rappers showed the Thing their album "Clobberin' Time" and spit a few rhymes for him.
On Saturday, Shertzer was visited in the Baxter
Building by the creative team producing the FF's officially licensed
Marvel comic. They had come up with new ideas for a relaunch to
increase the FF's popularity, mainly by introducing a series of
increasingly extreme costumes. Shertzer however didn't like it and told
the creatives they had it all wrong. It had taken him an entire week to
figure it out that the Fantastic Four were no super heroes. They were
about the people, not about costumes. Although Shertzer still wondered
why Reed cared so much about the spotlight to hire his firm in the
Comments: Created by Mark Waid (writer), Mike Wieringo (pencils) and Karl Kesel (inks).
Profile by MarvellousLuke
Shertzer has no known connections to
images: (without ads)
Fantastic Four III#60, p8, pan4 (main image)
Fantastic Four III#60, p10, pan3,4&5 (grabbing Sue)
Fantastic Four III#60 (October, 2002) - Mark Waid (writer), Mike Wieringo (pencils), Karl Kesel (inks), Tom Brevoort (editor)
Last updated: 02/01/14
Any Additions/Corrections? please let me know.
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