MR. RICH

Real Name: Rich (first name unrevealed)

Identity/Class: Human

Occupation: Businessman

Group Membership: None

Affiliations: Curtis Modeling Agency (Cary Curtis, Stevie Curtis, Dee Dee Collins, others)

Enemies: None

Known Relatives: None

Aliases: None

Base of Operations: San Francisco

First Appearance: Millie the Model#152/2 (August 1967)

Powers/Abilities:

Height:
Weight:
Eyes: Unrevealed
Hair: Black; white mustache

History:
(Millie the Model#152/2 (fb) - BTS) - In his younger years Mr. Rich had been a great fan of actress Veronica Lake's movies. Later in life he became a successful businessman who sold women's bathing suits (see comments). Looking for someone to model for his new bathing suit ads, he checked out the Curtis Modeling Agency in San Francisco. At first he was unsure whether they would be the right people to handle his account, but then he saw the teenage model Dee Dee Collins, who was sporting a peek-a-boo hairstyle that reminded Mr. Rich of his old crush. Unaware Dee Dee had only chosen the look to cover a black eye she had given herself by bumping into a door, Mr. Rich signed the agency up on the condition they use Dee Dee to sell his swimsuits.

(Millie the Model#152/2) - As Dee Dee posed for photographs while wearing Mr. Rich's outfits, the businessman watched on, practically gushing with excitement. He informed agency owner Cary Curtis that he now knew for certain he'd chosen the correct company to handle his account, complimented Dee Dee on bringing back Veronica Lake's old look with a modern touch, and added to Cary that he was his client for life so long as Dee Dee modeled all his bathing suit ads.

Comments: Created by Sol Brodsky and Stan Goldberg.

   The story doesn't make it clear whether Mr. Rich is a fashion designer who designs bathing suits, a businessman who manufactures them, or a businessman who sells them. However, wearing a suit and tie doesn't convey fashion designer to me, and I'd imagine that a clothing manufacturer would leave advertising to the public to the sales side of things, so I think the last option is most likely.

   This profile was completed on 08/27/2026, but its publication was delayed as it was intended for the Appendix 25th anniversary's celebratory event to represent Dee Dee Collins.

Profile by Loki.

CLARIFICATIONS:
Mr. Rich has no known connections to:

images: (without ads)
Millie the Model#152/2, p1, pan1 (main image)

Appearances:
Millie the Model#152/2 (August 1967) - Sol Brodsky (writer), Stan Goldberg (art), Stan Lee (editor)

First Posted: 09/01/2026
Last updated: 08/27/2026

Any Additions/Corrections? please let me know.

Non-Marvel Copyright info
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